We work with startups, growing companies, and established brands across California, including technology and SaaS companies, consumer products, e-commerce, creative agencies, healthcare and life sciences, cannabis, hospitality, and professional services firms.

Whether you are naming a new product, building a portfolio of trademarks, protecting software or content, or responding to copycats, we focus on practical, business-minded IP advice that fits where your company is today and where you’re trying to go.

Common-law rights offer limited protection and can be hard to enforce, especially in a crowded state like California. If your name, logo, or tagline is central to your brand—or you sell across multiple cities, states, or online—federal trademark registration is usually the better path.

We help you evaluate risk, run clearance searches, and decide whether a California state registration, U.S. federal registration, or sometimes both, make sense based on your products, geography, and growth plans.

Yes. We routinely conduct IP audits to map your trademarks, patents, copyrights, domains, trade dress, and trade secrets against how your business actually operates.

That audit becomes a working roadmap: what should be registered, what needs stronger contractual protection, where assignments are missing, and how to prioritize filings so your IP budget is focused on assets that drive revenue and brand value.

Yes. We help clients respond when someone copies their brand, content, or product. That can include cease-and-desist letters, online and marketplace takedowns (domains, social platforms, Amazon and other marketplaces, app stores), and negotiations to resolve disputes before they escalate.

When a matter needs to move into formal litigation, we coordinate with trusted IP litigators while staying involved to keep strategy aligned with your business goals.

Absolutely. A large part of our practice involves licensing agreements, white-label and co-packing deals, brand collaborations, and influencer/endorsement contracts.

We focus on who owns what, how revenue flows, where and how rights can be used, and what happens if the relationship ends—so your licenses and collaborations actually match how you do business in practice.

We routinely file and manage U.S. trademark applications with the USPTO and help clients extend protection internationally through Madrid Protocol filings or foreign associate counsel when needed.

Our role is to coordinate a coherent brand protection strategy—aligning U.S. and international trademark filings with your domains, product launches, distribution relationships, and long-term expansion plans.

IP is often a central part of due diligence in financing rounds and acquisitions. We help companies clean up chain-of-title issues, confirm ownership of code and content, and resolve open questions before investors or buyers raise them.

For investors and acquirers, we review the target’s trademark, patent, copyright, and licensing posture so you understand where the real value sits and where there may be hidden risks.

Wherever possible, we use flat-fee or scoped pricing for trademark, patent, and copyright filings, as well as for many enforcement and licensing projects. For more open-ended or complex matters, we work on an hourly basis with clear estimates and regular updates.

Our goal is to make IP and brand protection predictable and budgetable, not an open-ended cost center that surprises you months later.

Yes. Because trademarks, patents, and copyrights are primarily governed by federal law, Law Laguna can handle IP and brand protection matters for clients across the United States, not just in Laguna Beach or Southern California. We routinely assist companies remotely with U.S. trademark searches and filings, copyright registrations, licensing and IP contracts, and portfolio strategy, regardless of where they are located.

For international brands, we coordinate with foreign counsel as needed on country-specific filings or enforcement, while managing the overall U.S. and global IP strategy. For state-specific business or employment issues outside California, we’ll help you identify local counsel while continuing to support your broader corporate and IP needs.

Most clients start with a short introductory call to walk through your products, services, and brand assets, and to flag any immediate concerns—such as upcoming launches, disputes, or deadlines.

From there, we outline a practical IP action plan—which may include filings, contract updates, an enforcement strategy, or a broader audit—along with clear fees and timelines so you know exactly what to expect before we begin.